About This Project
With the growing awareness for the importance of environmental responsibility, a clear market opportunity arose for this unique product, which is surprisingly manufactured by a plastic company. Without any type of identity to accompany its product, the company was lacking any means to get its message on the internet. K & F was brought in to spice up the new brand.
K & F built the brand from the ground up, from creating a new branding concept to designing a website which supports the concept. A distinctive design showcasing the the environmental advantages of the product and an engaging interface embrace the the company’s main message: Swap improves the environment by swapping plastic waste with trees.